In this blog, we’ll explore the power of brand storytelling and how it can be used to create a compelling brand experience.īrand storytelling is the art of crafting a narrative around a brand that conveys its values, personality, and identity. A brand’s story is more than just a narrative it’s a powerful tool that can build a connection with customers, establish a brand identity, and enhance brand recall. Gets back to the heart of brand loyalty, consumer behaviour and engagement as a business strategy: using storytelling to trigger the emotions that humans are driven by.Brand storytelling has become an essential component of effective branding in today’s competitive business landscape. Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. WINNER: NYC Big Book Award 2020 - Sales and Marketing category WINNER: The Stevie Awards 2020 - 'Book of the Year' Silver award, Women in Business category Written by the award-winning storyteller Miri Rodriguez at Microsoft, this actionable guide goes beyond content strategy and, instead, demonstrates how to leverage brand storytelling in the marketing mix to strengthen brand engagement and achieve long-term growth, with advice from brands like Expedia, Coca Cola, McDonalds, Adobe and Google.
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